Reference
Ideas
A ranked backlog of product and design ideas — some drawn from the existing specs, some new. Grouped by how directly they drive the two goals that matter right now: revenue (payments are still unbuilt) and retention (nothing currently brings users back daily).
Retention ideas
| Idea | What it is | Effort | Status |
|---|---|---|---|
| Daily card + streak loop | One card a day, streaks, gentle push notification. The core of the Daily Ritual concept. | Medium | In test app A |
| Named AI guide with memory | A persona (Séla) who remembers your chart and past questions — turns readings into a relationship. | Medium | In test app B |
| Card collection meta-game | "Cards met" out of 78; rare reversals; collection screen. Cheap, proven pull-back mechanic. | Low | In test app C |
| Transit-triggered sessions | Smart scheduling from the mobile spec: "Full moon in your sign Sunday — schedule the release ritual." | High | Spec'd |
| Guided ritual flows | Timed, step-by-step rituals tied to moon phases and purchased kits (already specified in MOBILE_APP_SPEC). | Medium | In test app A |
| Morning cosmic-weather notification | Daily transit one-liner as the app's front door. | Low | Idea |
Revenue ideas
| Idea | What it is | Effort | Status |
|---|---|---|---|
| Stripe checkout (finish it) | The order schema exists end-to-end; no payment flow does. Highest-leverage single task in the project. | Medium | Top open task |
| Lumenal Plus subscription | Monthly: unlimited readings + Q&A, all rituals, priority generation. The natural model for the Daily/Guide concepts. | Medium | Decision needed |
| Luxury reports as flagship one-offs | Solar Return / annual reports ($29-59) with multi-phase generation — already deeply spec'd, pairs with the Atelier brand direction. | High | Spec'd |
| Premium decks and spreads | Sell art decks and exclusive spreads inside the Deck concept (validated by test app C's pay question). | Low | Probed in test |
| Kit + ritual bundles | Physical intention kits sold with their guided ritual unlocked in-app — merges shop and practice. | Medium | Idea |
| Gifted readings | Buy a reading/report for a friend by email — turns testers' favorite moment into acquisition. | Medium | Idea |
Product-depth ideas
- Reading Q&A everywhere. Follow-up chat on any reading (exists in web spec) should be a universal affordance — every reading ends with an open input, not a dead end.
- Voice readings. Have the guide read cards aloud (TTS) for ritual/commute contexts; pairs naturally with the Guide concept.
- Compatibility as a shareable artifact. Synastry results rendered as a beautiful sharable image — the Circle concept's best feature without needing the social graph.
- Journal intelligence. Periodic AI summaries over journal entries: "Themes this moon cycle." Uses content users already produce.
- Widgets. Home-screen moon phase + daily card status (already in the mobile spec) — cheap daily surface area.
Deliberately not now
- Social graph / Circle as the lead concept — cold-start problem; deferred until one single-player concept wins (see Mobile Comps).
- Live human readers / marketplace — different business with regulatory and quality burdens; revisit post-traction.
- Additional belief systems beyond the eight — breadth is not the current constraint; depth and retention are.